Indie Wines wants to partner with the best small producers in California. If you are a winemaker and make a wine that fits our profile of "big, bold and robust red wines," we'd love to consider you for an upcoming wine club shipment. Because we introduce our wine club members to wines that retail for substantially more than our wine club price, we need to ask you to support us by selling us your wonderful wines at wholesale price or below. In return, we provide you with an opportunity to market your vineyard on the Indie Wines site and to sell directly to Indie Wines customers. We will feature the wineries and winemakers whose wine will be shipping in the next quarter for the entire three months leading up to the shipment date. This is a great opportunity to market your wines to the next generation of wine fans.

For more information about Indie Wines, our membership, site traffic and the unique value proposition that we offer our winery partners, please email us using the link below. We'll be happy to contact you directly or to send you additional information about our winery partner program.

Bringing Premium Red Wine Buyers to You

What does Indie Wines do for small wineries like mine?

In an environment of declining margins for wine makers, Indie Wines offers a new way to reach connoisseurs who are looking for the next “cult” label and who are willing to pay a premium price for wines that meet their taste profile. Indie Wines matches discerning customers who love “big” red wines with small wineries that don’t have the marketing budget to reach a nationwide audience.

How much does it cost me to promote my wines to the Indie Wines customer base?

Nothing!

Considering that most wineries spend 50%-70% of the cost of a bottle of wine to market and distribute their wines to every new customer and that those costs can be considerably higher for small wineries that don’t enjoy the same marketing scale efficiencies, zero cost customer acquisition probably sounds attractive! Indie Wines can provide you with top quality customers at no charge because we’ve already done the customer acquisition for you by attracting wine connoisseurs who are looking for boutique wines that they can collect and enjoy before the industry publications and celebrity critics find them.

The Indie Wines tasting panels sample wines from small production wineries (usually less than 5,000 cases) and choose two wines to send to subscribers every quarter. If your wine is selected, Indie Wines will purchase enough cases to send one bottle of your wine to each of our subscribers as a part of their quarterly tasting series.

Once subscribers have received their tasting series shipments, we follow up with an interactive email that allows them to rate the wines and provide their own tasting notes for future reference. Indie Wines then aggregates the ratings and collects the tasting notes to prepare a promotional page for your wine and winery, so that subscribers and visitors to the Indie Wines site can purchase more of the wines they’ve tasted - we also use that email to offer them the opportunity to purchase more of your wine.

Selling your inventory through Indie Wines is simple. Indie Wines will promote your wines through “Subscriber Email Blasts” and on-site marketing to our subscriber base of wine connoisseurs. Orders are processed by Indie Wines (serving as your payment processor) and you decide whether to fulfill orders yourself or outsource the fulfillment process to Indie Wines.

Either way, once a customer orders your wine, you receive the customer information and can thereafter sell any of your products directly to them without paying a commission to Indie Wines!

How do I participate?

Click on the link below or send an email to info@bigwines.net and provide us with your name, the name of your winery, contact information and information on the wine(s) that you would like us consider (name, varietal, production, retail price). We will contact you directly to follow up.

If your wine is selected, we will purchase the requisite cases to provide each of our subscribers one bottle in their quarterly tasting series and we’ll work with you to plan a follow on sales campaign. If you would like more information about our tasting series and the opportunity to work with Indie Wines as a winery partner, please visit our Small Vintners page.